Can you feel it? The holidays are fully upon us.
The completion of every calendar year offers everyone an opportunity to release, reflect, appreciate, and look ahead. As you send 2024 on its way, reflect on how much growth you’ve had. Connect with your loved ones, and perhaps consider resetting important resolutions.
A Big Move for Coldture
Holidays are the perfect time for gifting and also for surprises. Having said that, now is the perfect time to let you in on a little secret.
We’ve been busy packing.
Packing your holiday orders, yes, but also packing our Coldture headquarters. That’s right—we’ve been getting ready to move into an all-new bigger workspace.
We’re so excited about this new chapter that we can barely keep it under wraps. In the following months, we’ll be able to share more exciting changes and some of the innovative products we've been working on. Our new space will help us bring health and wellness to you in all-new ways, and we know it will elevate you like never before.
A Heartfelt Thank You
A heartfelt thanks goes out to you. Without you, we’d just be a bunch of weirdos cold plunging on our own. You inspire us to keep pushing forward every day, and we are incredibly grateful that you are part of the Coldture community.
While we continue to pack and plan, the Coldture team has four wishes that we’d like to share with you as we celebrate the warmth of the holidays.
Our Four Holiday Wishes for You
We Wish You Health
Cold plunging is one of the healthiest things you could do for your body and mind. The increased energy, improved confidence, and the overall wellness that a mindful cold practice provides can help carry you through life with more cellular vitality and more mental fortitude than you might ever need. We know this to be true. Health is one of the best gifts you could ever wish for someone.
We Wish You Prosperity
The human body is an incredible work of energetic technology. More energy means more potential power. When you channel your energy correctly, you can direct this energy towards the people, places, and things that bring the biggest return on your investment. Use your life force in positive ways that give you the biggest return, and you’ll be one of the most prosperous people on earth.
We Wish You Comfort
More comfort and less pain. Feeling fewer aches and pains are two of the top benefits that we keep hearing from many of our Coldture customers. To be comfortable, you must first make friends with discomfort. Cold plunging happens to be one of the most fun ways to get uncomfortable. When you consistently seek incremental discomfort, you expand your perceived limits and gain skills that widen your scope of life enjoyment. Having less pain is truly a gift, and for thousands of you, we’re incredibly proud to be a part of that.
We Wish You Joy
If we could choose one emotion that we wish you to feel every day, it would be joy. Joy for the wild and crazy cold community you belong to, joy for the excitement of just being alive, and joy for joy’s sake. When your health is prioritized, everything else is more fun. We hope you continually cultivate more joy each and every day so that you can continue to experience life in meaningful and profound ways all year round.
Join Us for a Record-Breaking Plunge
If you’re in Toronto on New Year’s Day, please join us for a world-record-breaking dip at Woodbine Beach. We’ll be part of a group of over five thousand cold-seeking humans connecting through a lake plunge at the beach. Proceeds are going towards supporting jack.org. Sign up here!
If you can’t meet us there, no sweat. Take a plunge in your own tub on New Year's Day to mark the occasion. And very importantly - for every $100 donated to Jack.org you will be entered to win a Cold Plunge Package (one of our Classic or Barrel Tubs and a Water Chiller Pro).
Jack.org is Canada's largest network of young people supporting young people, offering youth a space to safely learn about mental health, support their peers, seek professional support, and advocate for a future where youth can thrive in mental wellness.
To Wrap It Up
Three years ago, creating a way to cold plunge more easily and efficiently was just a wish for Mike and Daniel. Thank you to everyone that has helped our team create happiness and magic for over 40,000 of you (and counting).
Have the healthiest and happiest holiday season, and stay cool.
The Coldture Team
