Privacy policy
COLDUTR WELLNESS INC.
PRIVACY POLICY
Last updated June 2025
Coldture Wellness Inc. (“Coldture”, “we”, “us”, “our” and terms of similar meaning) takes your privacy rights very seriously. We are committed to transparently describing our privacy practices, including how we collect, use, protect and disclose (a) your personal information and personally identifiable information (collectively referred to in this Privacy Policy as “Information”); and (b) data we obtain from your activity on or through your purchase of Products (as defined below) or use of the Services (as defined below) (“Data”) as part of providing the Coldture e-commerce website: https://coldture.com/ (the “Site”), which is an online e-commerce website to sell products that includes but is not limited to, selling premium, portable cold plunge tubs and related accessories designed to enhance the consumer’s wellness routines, as may be advertised from time to time on the Site (“Products”) (collectively with the Site and the Products, the “Services”).
We encourage you to read and understand our terms and conditions (“Terms” and this privacy policy, “Privacy Policy”) before using or purchasing the Services. By accepting the Terms or Privacy Policy and/or accessing, using, or purchasing the Services, you expressly consent to our collection, use and disclosure of your Information and Data in accordance with this Privacy Policy. This Privacy Policy is incorporated into and subject to the Terms.
All capitalized terms or terms that were otherwise defined in the Terms that are not otherwise defined herein obtain their meaning from the Terms, including, without limitation, the definition of “you” and “your” used in the Terms.
1. What Information and Data Do We Collect?
1.1. General. Our primary purpose in collecting Information and Data from you voluntarily is to provide you with a safe, smooth, efficient, and customized experience when using the Services. We will only ask for and collect Information and Data that we consider necessary for achieving this purpose.
1.2. Information You Provide.
1.2.1 You can browse the public facing sections of the Site without registering for a User Account. However, in order to use or purchase certain Services, you must register for a User Account by providing your first and last name, an email address and create a password. When registering for a User Account, you must provide Information as requested or were indicated on the Site. At that time, you will no longer be anonymous to us. Where possible, we indicate which fields are required and which fields are optional. In addition, as you use or purchase the Products, you may be required or requested, from time to time, to provide further Information at the checkout page on the Site.
1.2.2 The Information you may be required or requested to provide may include, without limitation:
(a) User Profile: Name, billing address, delivery address, phone number, e-mail address, username and/or password.
(b) Payment Method:
(i) Payment information is collected, such as bank name and payment method, or other financial information or when Users choose financing options through approved partners of Coldture. If you choose to finance your Coldture purchase through our approved partners (such as Affirm, Pay Plan RBC, or Financeit), we may share necessary personal and financial information with these partners to facilitate your financing application. This shared information is subject to the privacy policies of our financing partners.
(ii) If and when you add a credit card, payment method and/or banking information to a User Account, such information and your Information may be shared with our third-party payment processor(s). We use payment processors to ensure secure transactions and such third-party payment processors may collect your payment information to process payments made on or through the Site. We obtain limited information about your payment card from our payment processors, such as the last four digits of your card and the expiration date. We do not store credit cards, other payment and/or banking information on our servers. We endeavor to carefully select payment processors that adhere to strict security standards and privacy practices.
(iii) We encourage you to review the privacy policies of our payment processors and financing partners for more information on how they handle your Data.
1.2.3 You represent and consent that you have the right and authority or have obtained all necessary consents and approvals to provide any Information, including any Information of another individual or entity, that is provided by you to Coldture or otherwise through your use or purchase of the Services.
1.2.4 You always have the option to not provide Information by choosing not to become a User and/or access, use or purchase the Services. Your decision to withhold certain Information may limit the Services we are able to provide and make it more difficult for us to advise you or suggest appropriate alternatives to the Services. If we are unable to accommodate your requests based on the Information (or lack thereof) that you have provided, we may ask for additional Information so that we may better accommodate your needs.
1.3. Information and Data Collected Automatically
1.3.1 When you use the Services, Coldture automatically receives and records data from your device, including, without limitation, your location, IP address, browser type (if applicable), operating data, device data, mobile carrier (if applicable), device and application IDs, “cookie” information, and the page you requested. Unless otherwise stated in this Privacy Policy, Coldture only uses this Data in aggregate form.
1.3.2 “Cookies” and similar technologies are small files placed on your computer and devices that assist us in providing the Services. We and our third-party service providers use cookies and similar technologies to provide and personalize the Services, analyze use, target advertisements and prevent fraud. You can disable cookies in your browser settings, however, if you do so, some parts of the Site may not function properly.
2. How Do We Use Your Information and Data?
We use your Information and Data to:
(i) Provide and Improve Services
· Operate, enhance, and customize our Services and Products
· Analyze usage to improve functionality and user experience
· Troubleshoot problems and resolve service disputes
(ii) Account Management
· Determine eligibility for and authenticate User Accounts
· Grant access to Services and Products
· Issue necessary licenses for use
(iii) Communication
· Interact with you directly or through partners
· Send marketing, promotional, and Service-related updates
· Provide system and administrative messages
(iv) Transactions and Shipping
· Process payments via secure payment processors
· Facilitate financing options through partners
· Manage Product delivery through logistics partners
(v) Marketing and Personalization
· Improve marketing strategies
· Deliver personalized content and offers
· Inform you about relevant Products, Services, and events
(vi) Legal and Security
· Detect and prevent fraud and errors
· Enforce our Terms and Conditions
· Comply with legal obligations
(vii) Product Support
· Manage warranties and process claims
· Enhance Product quality
(viii) Third-Party Collaboration
· Share necessary Information with subsidiaries, affiliates, and service providers who:
a) Are contractually obligated to maintain confidentiality
b) Use Data only for specified purposes
c) Adhere to this Privacy Policy's standards
(ix) Business Operations
· To support our day-to-day operations:
· Conducting internal audits and maintaining integrity
(x) Additional Uses
· As described at the time of collection
· With your explicit consent for new purposes
3. Our Disclosure of Information and Data
3.1. General Disclosure. Except as otherwise provided in the Terms, we may share your Information and Data with third parties only in the ways that are described in this Privacy Policy and in accordance with your consent. We will not share, sell, or rent your Information or Data to third parties without your explicit consent.
3.2. Anonymized Aggregated Data. We may aggregate and anonymize Information and Data and use and disclose it for a variety of purposes, including analytics. However, in these situations, we do not disclose any Information.
3.3. Public Areas of the Service. User activities in the public areas of the Site may be identifiable to a User Account, and all or certain users of the Service may be able to see your published content.
3.4. Laws and Jurisdictions. Notwithstanding anything to the contrary in this Privacy Policy, we may preserve or disclose Information and Data if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect our or any other person’s or entity’s rights or property. However, nothing in this Privacy Policy is intended to limit any legal defenses or objections that you may have to a third party’s, including a government’s, request to disclose your Information and Data.
3.5. Sale of Business. We may disclose Information and Data to the acquiror or its agents in the course of the sale of our business, in accordance with applicable law. If we do this, the disclosure will be subject to confidentiality arrangements customary in such transactions.
3.6. Storing and Processing Information and Data. In some cases, Information and Data that we collect may be stored or processed outside of Canada. When that occurs, we continue to protect the Information and Data with appropriate safeguards and data export requirements, but it may be subject to the legal jurisdiction of the countries and governmental authorities in those countries. Information and Data stored or processed by the Third Parties (defined below) may also be outside of Canada and subject to the legal jurisdiction of the countries and governmental authorities in those countries.
3.7. Subsidiaries, Affiliates and Service Providers. We may use the services of affiliates, subsidiaries and/or unrelated third-party service providers (collectively, “Third Parties”) in connection with our provision of the Services, including, without limitation, for the processing of payments, off-premises data hosting and communication services. We may disclose your Information and Data to the Third Parties in the course of our use of their services. We take care to use Third Parties that we believe are reputable and capable of performing the services we require of them, including, without limitation, the handling of confidential information and Information and Data and the compliance with all applicable laws.
4. Correcting and Updating Information and Data
You may review, delete and/or update your Information through your User Account or by contacting us, to ensure it is accurate and complete on the Services. If we are unable to delete or update certain Information or if the Services are too advanced to delete or update any Information (e.g. prescriptions have been submitted for processing or reports have been generated), we shall advise you such situation upon your inquiry. We will do our best to accommodate your request, subject to applicable laws and the terms and conditions of this Privacy Policy.
5. Information and Data Retention
5.1. General Retention Policy. We keep Information and Data for as long as it is required for the purposes for which it was collected, which is determined in our sole discretion, in accordance with the applicable laws. Notwithstanding the foregoing, we may periodically de-identify (a) Information from collected Data in unused User Accounts; and (b) unnecessary Information from Data collected elsewhere on and/or through the Service. Subject to the terms and conditions of this Privacy Policy and applicable law, with the exception of aggregated Data, we may delete unused User Accounts and the Information and Data associated with them within a time period as required by applicable law.
5.2. Termination of User Account. If your User Accounts are terminated, we will deactivate them, but we may retain your Information and Data for a certain period of time, in accordance with applicable privacy laws, and disclose it in a manner consistent with our practices under this Privacy Policy.
5.3. Right of Access and Portability. You may ask for an overview or copy of your Information and/or Data to be provided to you.
5.4. Right to Rectification. You may review your Information and delete and/or update it through your User Account or by contacting us, to ensure it is accurate and complete on the Services.
5.5. Requesting the Deletion of Information and Data. You may ask us to remove and/or restrict our processing of your Information and/or Data in certain circumstances (e.g. if you believe that your Information and/or Data is no longer necessary for the purposes in which it was collected or processed or you withdraw your consent regarding our use, retention and/or processing of your Data and/or Information (as discussed below)). Notwithstanding the foregoing, despite such request, subject to all applicable laws and the terms and conditions of this Privacy Policy, we may still retain your Information and Data for legitimate business interests and only as long as necessary, to collect any payment owed (if and as applicable), resolve disputes, troubleshoot problems, analyze usage of the Services, assist with any investigations, prevent fraud, enforce our Terms and/or take other actions as required or permitted by law.
5.6. Withdrawing Consent. Where we have asked for your consent to use, retain and/or process your Information and Data (if applicable), you can withdraw this consent at any time. We will do our best to accommodate your request, subject to applicable laws and the terms and conditions of this Privacy Policy.
5.7. Children’s Information. Our Services are not intended for individuals under 18 years of age, and we do not knowingly collect personal information from children or minors under the age of 18, or as defined in each applicable jurisdiction. If you are a parent or guardian of a child under the age of 13 or a minor and believe he or she has disclosed personal information to us, please contact us at support@coldture.com. A parent or guardian of a child under age 13 or a minor may review and request deletion of the child’s personal information.
Each User Account is protected by a password for your privacy and security. You must prevent unauthorized access to your User Account by selecting and protecting your password appropriately and limiting access to your device. We strive to protect your Information and Data by putting in place a range of technical and organizational measures to safeguard and secure the Information and Data we receive from you, including without limitation, security technologies, encryption, passwords and physical security measures and managerial procedures. Information you provide to us is stored on our secure servers or on secure servers used by our service providers. Any payment transactions effected by us will be encrypted using SSL technology. We are continuously utilizing security measures to protect your Information and Data from unauthorized access or against loss, misuse, or alteration. Despite our efforts, we cannot guarantee the security of any Information and Data. Unauthorized entry or use, hardware or service failure and other factors, may compromise the security of Information and Data at any time. We reserve the right, without any limitation, to investigate any suspected breaches of the Services’ security or information technology or other systems or networks.
7. Other Information and Data Collectors
Except as otherwise expressly included in this Privacy Policy, this document only addresses the use and disclosure of Information and Data we collect from you. To the extent that you disclose Information and Data to other parties through the Services, different rules may apply to their use, collection and disclosure of Information and Data. Except as provided herein, since we do not control the Information and Data use, collection, or disclosure policies of third parties, you are subject to their privacy policies. We encourage you to ask questions before you disclose Information and Data to others.
8. Changes to This Privacy Policy
Coldture may amend this Privacy Policy from time to time. The use of the Information and Data we collect is subject to the Privacy Policy and the Terms in effect at the time the Information and Data is used. If we make any material changes in the way we use Information and Data you provide to us, we will notify you by (a) posting a notice on the Site or your User Account page; (ii) sending you an email at the address registered on the applicable User Account; and/or (iii) otherwise notifying you pursuant to the notice or modification provisions in the Terms. You are bound by any changes to the Privacy Policy and the Terms when you access, use, or purchase the Services after such changes have been first posted, subject to the terms and conditions of the Terms.
9. SMS Communications
By providing your phone number, you consent to receive SMS messages from Coldture Wellness Inc. for service-related and transactional purposes, such as order updates, delivery notifications, appointment scheduling, and customer support.
We do not use SMS for unsolicited marketing. SMS consent will only be used by Coldture Wellness Inc. and is not shared with third parties or affiliates.
You may opt out of SMS messages at any time by replying “STOP” to any message. Standard message and data rates may apply.
10. Questions?
It is our goal to make our privacy practices easy to understand. If you have questions, concerns or if you would like more detailed information, please email us at support@coldture.com. If you have any complaints or inquiries about how we manage Information or Data, or would like to withdraw your consent, or request the destruction of your Information or Data, please email us at support@coldture.com. We will respond to your concerns and requests in a reasonable period of time, keeping you updated as to the status of any necessary actions resulting from such inquiries.